If you want maximum engagement, you need to discover the personal features of your audience and play to your strengths. They don’t reflect the nuances and local factors that affect your business. They split their results by industry and found the best times (presumable standardized to a single timezone) to be:īut, these are, of course, averages. It can be hard to compare times when some are expressed EST and others in CDT.ĬoSchedule went one further and analyzed the results of 25 studies to find the best posting times on every major network. These studies also demonstrate the importance of recognizing different timezones. Hubspot believes the best time to post on Instagram is between 2 pm and 3 pm CDT, but goes even more granular and defines the overall best times as being 5 am, 11 am, 3 pm, and 4 pm on Thursdays. If you are unsure about that, check your Instagram Insights to learn more about the nature of your audience.įactors That Affect the Best Time to PostĪccording to Later’s research, the best time to post on Instagram is between 9 am-11 am EST. You just have to enter your Instagram name into our tool and tell us where most of your followers live. Think in terms of their timezone rather than your own.
Just because you live in one place doesn't mean that your audience does too. It can be easy to forget that your audience isn't all like you. And it makes a big difference if most of your followers live on the East Coast, observing the Eastern Timezone, or in Los Angeles going by PST Time. Even if most of your audience lives in one nation, such as the United States, they probably span multiple timezones. Some are very localized, living in a relatively small area. We have a new tool that can help you finds the best posting times for your audience. Our New Tool to Find Your Best Times to Post Based on Your Most Active Followers’ Time Zones Focus on the Behavior of Your Target Audience.Creators Can Gain Insights from Instagram Creator Studio.Factors That Affect the Best Time to Post.Our New Tool to Find Your Best Times to Post Based on Your Most Active Followers’ Time Zones.
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